Russian is a much more direct language than English, and in particular English English. In English English obfuscation is an art form which can only be interpreted by the culturally attuned. So I was delighted by this headline from Romir, which is absolutely spot on:
Internet advertising seems less irritating for the users than the other types of advertising:
Two thirds of the Russian Internet-users noticed that during the last 12 months the quantity of advertising in Internet increased. And 42% of the respondents pointed out that it increased considerably. As to their attitude to Internet advertising, above half of the participants feel irritation: in 30% of cases it irritates like the other types of advertising and in 20% of cases – it irritates a bit less than the other types of advertising. Still Internet audience has the most loyal attitude to advertising, that makes the advertisers hope for stronger effect of advertising placement in Internet if compared to other advertising vehicles and types of advertising...
[composed and posted with ecto]
Technorati Tags: Advertising, Russia
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