Ruminations on Russia

A wry smile crossed my face as I read this gem.  Clearly the new team at MTS had to establish new kick-back arrangements.  MTS needs to be renamed not rebranded.  My favourite suggestion is “ad agency fee-fest.”

They are right the egg is an abomination, but it took them over a year to get to the egg, still better than the railway line to Sheremeytevo.

Saatchi & Saatchi to Promote MTS
Bloomberg

Mobile TeleSystems, the country's largest mobile phone company, picked a new advertising agency as the company is dissatisfied with a recent rebranding campaign, Kommersant reported without saying where it got the information.

Mobile TeleSystems picked Israeli advertising company Saatchi & Saatchi in a tender to promote a new brand that was introduced in May.

Meanwhile, the company will continue to work with Leo Burnett advertising agency, Kommersant reported Thursday.

Executives at Mobile TeleSystems dislike the new company brand logo, introduced in May, which features a white egg against a red background, Kommersant said, citing unidentified advertising companies that took part in the tender.

Mobile TeleSystems spokesman Kirill Alyavdin declined to comment on the report. Both Leo Burnett and Saatchi & Saatchi are owned by Paris-based Publicis Groupe, the world's fourth-largest advertising company.

[composed and posted with ecto]

Technorati Tags: Advertising, MTS, Russia