Ruminations on Russia

Not a headline that you would readily associate with the venerable Beeb.

BBC vows to reinvent web services.

I spent an entertaining half hour yesterday trying to explain why the BBC was not a good example to cite as a global media agency - in short it's shareholder measurement of return is based on EPS. What they have done though is get way out in front of the market in terms of using technology to enhance its content.

Long live advert fee license fees that someone else pays for.

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