Ruminations on Russia

From the omnipresent Om Malik on the The Bill & Ozzie Show. A bunch of people more qualified to comment than I have done so - so I won't on the story. But I will on the process. As Om states;
So Bill Gates and Ray Ozzie dropped two memos to the Microserfs, and then somehow they got leaked to the media and more importantly to Dave Winer.

Which is pretty much how I read it on the FT with my muesli this morning - that it was leaked to the mainstream press as a strategy and therefore was not a leak. If it had been a real leak the first people to have reported on it would have been the blogosphere. It was supposed to be a clever piece of marketing that not only failed to hit its mark with me but achieved the opposite aim.

Could the marketing department consult with Scoble before launching a bollocks strategy like this.

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