Due Diligence: "We should be careful not to confuse diversification with agility. Ross points to this post as evidence that portfolio behavior is called for. I can't agree. If you're venturing into an unknown market - 'social software' in that case - you'd bloody well better be ready to react when the customers don't behave the way you predicted. That's the whole point of my posting about OODA loops. If the market actually exists, and you can learn from your customers faster than an incumbent can adapt, you will diagnose the market need and get a long way ahead on serving it before they respond. If your board is worth a damn, they should be in there thinking about the process with you, and be open to the shifts required. (If not, you got the wrong investors.)"
I learnt about OODA loops whilst I was carrying heavy weights up and down (mostly up) big hills for the Queen. By far and away the best management tool ever invented; and if you should ever find yourself in a situation where the guy has a gun and wants to kill you - even better.
02 August 2003
Due Diligence: "We should be careful not to confuse diversification with agility. Ross points to this post as evidence that portfolio behavior is called for. I can't agree. If you're venturing into an unknown market - 'social software' in that case - you'd bloody well better be ready to react when the customers don't behave the way you predicted. That's the whole point of my posting about OODA loops. If the market actually exists, and you can learn from your customers faster than an incumbent can adapt, you will diagnose the market need and get a long way ahead on serving it before they respond. If your board is worth a damn, they should be in there thinking about the process with you, and be open to the shifts required. (If not, you got the wrong investors.)"
I learnt about OODA loops whilst I was carrying heavy weights up and down (mostly up) big hills for the Queen. By far and away the best management tool ever invented; and if you should ever find yourself in a situation where the guy has a gun and wants to kill you - even better.
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