Brad Feld lays out some good thoughts on the future of watching programming. I am currently lugging around a 100 page presentation by one of the Big 4 on the future of media. Based on a series of interviews with CEO's of Disney, Viacom, BSkyB etc they try to get to the bottom of how they view the future. Let me say at this point that I am on page 50-something but my big takeaway is that they all have different views of the future - except they all know that the 30 second add is dead.
I sat for a while on the boards of 2 TV network / station groups in Russia, am an investor in Russia's largest producer of Russian language content for TV, and are currently selling a media-selling agency, but feel all at sea in this business. As I don't spend much/any time in Beverly Hills I can't say whether medialand spends much time talking to VC's like Brad - they need to. Innovation is about to eat them up. What will be left is some of the least profitable parts of their business (gross margins at less than 40%).
Martin Geddes put in a great post on creative destruction in the telecom industry from VON. I have not seen the same introspection in the media industry.
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